Fleming College

Prepare for a career in one of the fastest growing industries, suitable for professionals who want to use and develop their creative skills. Fleming College’s Marketing Management Program is designed to add specialized skills to your college diploma or university degree – and give you an edge in the job market. You will receive advanced training in a number of complex functions within the marketing field, including applying principles of business and financial analysis, using synthesizing and evaluation skills to support a variety of management functions, and develop management skills for cutting edge marketing techniques. Graduates of Marketing Management are able to apply planning, assessment, analysis, and evaluation skills to the marketing of a product or service, and its promotion, pricing, and placement/distribution, to support the marketing activities of an organization.

Graduates can enjoy many benefits in the marketing field based on their own interest and goals. Our highly practical learning approach will equip you for a variety of work responsibilities and help you to make a more informed career choice.

Opportunities include work in:

• Advertising management
• Product campaign management
• Communications management
• Fundraising management
• Media and public relations management
• Sales management
• Social media and web communications management

This is a pathway program for any of Fleming College’s various diploma programs such as Business, Business - Human Resources, Business – Accounting, as well as other graduate certificate programs like International Business Management, Global Business Management, Project Management and Supply Chain Management - Global Logistics.

Graduates of the Marketing Management program could enter into one of the other previously mentioned post-graduate certificates upon completion.

Ontario College Diploma, Ontario College Advanced Diploma, Degree, or equivalent

Applicants must provide proof of English proficiency, choosing one of the following options: Option 1: Submission of English Language Test Scores. Applicants may receive direct admission by submitting one of the following recognized English language test scores with their application.

• Test of English as a Foreign Language (TOEFL) test with a minimum score of 88 with no score less than 22 for the Internet-based test (iBT) or a minimum score of 577 for the Paper-based test (PBT);
• International English Language Testing System (IELTS) Academic test with an overall score of 6.5 with no band less than 6.0;
• Canadian Academic English Language (CAEL) test with an overall score of 70;
• Pearson Test of English Academic (PTE) with a minimum score of 60; or
• Michigan English Language Assessment Battery (MELAB) score of 85.

Option 2:
Successful completion of a minimum three (3) years of full-time secondary or post-secondary education with English as the primary language of instruction, in a country where English is the principal language.

Applicants who do not meet any of the above language options may apply for conditional admission with one of the following:

• Successful completion of English as a Second Language (ESL) or English for Academic Preparation (EAP) at an Ontario Community College or University
• Successful completion of English as a Second Language (ESL) program at a partner institution
• Successful completion of one (1) semester of study in a full-time post secondary program at an accredited college or university located in Canada

• Formulate a marketing plan that will meet the needs or goals of a business or organization.
• Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target
• Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs.
• Develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving market needs.
• Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
• Evaluate the viability of a concept, product, good and/or service in local, national or international markets.
• Conduct market research to provide information needed to make marketing decisions.
• Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
• Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
• Develop strategies with clients, customers, and consumers and others to grow and maintain relationships.
• Develop learning and development strategies and plans to enhance professional growth in the field.
• Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
• Participate in and contribute to a framework of organizational polices and practices, when conducting business of the organization.
• Apply the principles of business ethics and corporate social responsibility to business decisions.
• Employ the management techniques of planning, organization, directing and controlling of marketing functions and activities in response to the business needs of the organization.

PC / Windows

• Operating System:
  Windows 10
• Processor:
  Core i5 - 1.6Ghz minimum
• Memory:
  8GB minimum
• Hard Disk:
  160GB minimum

Internet Connection: 2.5 Mbps Download and 3.0 Mbps Upload (minimum)