While social media is used by virtually everyone today, knowing how to leverage it for business requires an understanding of more than just creating a message. Learn to develop a social media strategy that aligns with and compliments organizational goals as well as branding and traditional marketing practices. You’ll discover what social media tools to use to reach your target audience. We’ll also examine the metrics used to analyze the success of a strategy and evolving market trends to help you recalibrate your approach.
You can choose to take individual courses, if you do not wish to pursue a certificate in Social Media.
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Study the fundamentals of social media. Topics covered include an introduction to social media and other emerging technologies and tools, current trends and future directions, benefits, values and risks. Analyze case studies to assess how social media impacts and influences fields, such as communication and marketing, and how it informs future trends and developments. This is a full-curriculum but condensed course running over eight weeks.
Social media requires a different approach to communication and writing in terms of how you write, with whom you are communicating, and how your message is received. Using social media tools, you will practise and assess your social media writing capacity. Topics, such as generational preferences, integrating informal writing and communication for corporate purposes, personal branding and communicating appropriately to different target groups using different digital communication tools are explored. This is a full-curriculum but condensed course running over eight weeks. Pre-requisite course or prior learning: Introduction to Social Media.
The focus is on skills-building and on creating and implementing a social media strategy including identifying and working with social media tools, assessing how tools support overall branding, advertising, marketing and/or communication strategies. Explore, identify and engage online communities that support internal and external social media strategies. Discover tools and resources that aid in the development and implementation of effective social media strategies. Through case studies, explore both best practices and cautions when designing social media strategies. This is a full-curriculum but condensed course running over eight weeks. Pre-requisite course or prior learning: Introduction to Social Media.
Learn how to monitor and measure the impact of a social media strategy or social media efforts using effective tools and methods. Discuss the challenges of ongoing measurement in a rapidly changing field and explore strategies for addressing these challenges. The course includes basic Search Engine Optimization (SEO) and how social media efforts can lead to increased and effective website traffic. This is a full-curriculum but condensed course running over eight weeks. Pre-requisite course or prior learning: Introduction to Social Media
Put your knowledge of social media to work as you explore its application in business organizations. Corporate branding, fundraising, social media advocacy campaigns, how to realign and utilize traditional approaches to marketing, and advertising and branding using social media are discussed. Best practices for using social media as a learning and collaboration tool within organizations and in a professional networking and expertise-sharing capacity are also discussed and established. This is a full-curriculum but condensed course running over eight weeks. Pre-requisite courses or prior learning: Intro to Social Media, Developing Social Media Strategy, Monitoring & Measurement, Digital Communications