Developing a Social Media Strategy (8 weeks)

Developing a Social Media Strategy (8 weeks)

Course Code: MKTG146

The focus is on skills-building and on creating and implementing a social media strategy including identifying and working with social media tools, assessing how tools support overall branding, advertising, marketing and/or communication strategies. Explore, identify and engage online communities that support internal and external social media strategies. Discover tools and resources that aid in the development and implementation of effective social media strategies. Through case studies, explore both best practices and cautions when designing social media strategies. This is a full-curriculum but condensed course running over eight weeks. Pre-requisite course or prior learning: Introduction to Social Media.