Fleming College

Marketing a Trades Business

Course Code: MKTG144

Marketing a trades business, such as plumbing, automotive service, heating and cooling repair, electrical contracting and carpentry can present some unique challenges. Gain an overview of selected marketing theory and engage in practical exercises to learn how to improve a trades business though proven marketing strategies. Through a self-analysis exercise and a competitive analysis, determine where you fit into your market. The importance of networking and referrals will be emphasized. Explore various messaging and media options that resonate best with trades customers and develop a streamlined plan of action to promote your services.