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Applied Social Media in Business (8 weeks)

Course Code: MKTG145

Put your knowledge of social media to work as you explore its application in business organizations. Corporate branding, fundraising, social media advocacy campaigns, how to realign and utilize traditional approaches to marketing, and advertising and branding using social media are discussed. Best practices for using social media as a learning and collaboration tool within organizations and in a professional networking and expertise-sharing capacity are also discussed and established. This is a full-curriculum but condensed course running over eight weeks. Pre-requisite courses or prior learning: Intro to Social Media, Developing Social Media Strategy, Monitoring & Measurement, Digital Communications

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42 hours


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