Digital Communication (8 weeks)

Course Code: MKTG147

Social media requires a different approach to communication and writing in terms of how you write, with whom you are communicating, and how your message is received. Using social media tools, you will practise and assess your social media writing capacity. Topics, such as generational preferences, integrating informal writing and communication for corporate purposes, personal branding and communicating appropriately to different target groups using different digital communication tools are explored. This is a full-curriculum but condensed course running over eight weeks. Pre-requisite course or prior learning: Introduction to Social Media.