Social Media Monitoring & Measurement (8 weeks)

Course Code: MKTG149

Learn how to monitor and measure the impact of a social media strategy or social media efforts using effective tools and methods. Discuss the challenges of ongoing measurement in a rapidly changing field and explore strategies for addressing these challenges. The course includes basic Search Engine Optimization (SEO) and how social media efforts can lead to increased and effective website traffic. This is a full-curriculum but condensed course running over eight weeks. Pre-requisite course or prior learning: Introduction to Social Media