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Marketing 1

Enrol in Marketing 1

Course Code: MKTG044

Marketing 1 is the first course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price). Software: Microsoft Word.

Some courses require additional textbooks and/or materials. Please visit your campus bookstore in-person or online: Peterborough Bookstore or Lindsay Bookstore.


Take this course through Ontario Learn

Section: 03OL
Section: 04OL
Section: 01OL
Section: 02OL
Section: 03OL
Section: 04OL

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