Introduction to Social Media (8 weeks)

Course Code: MKTG148

Study the fundamentals of social media. Topics covered include an introduction to social media and other emerging technologies and tools, current trends and future directions, benefits, values and risks. Analyze case studies to assess how social media impacts and influences fields, such as communication and marketing, and how it informs future trends and developments. This is a full-curriculum but condensed course running over eight weeks.