Marketing Research Techniques

Course Code: MKTG140

Explore the fundamentals of marketing research, including quantitative and qualitative approaches, through secondary and primary research, research methodologies, sampling and questionnaire design. Gain an overview of various marketing analytics platforms to become familiar with accessing and analyzing secondary data from platforms such as Vividate, comScore and SAS as well as an understanding of Google analytics. Participants must have experience using Microsoft Excel. A background in marketing and finance math is recommended.