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Marketing Research Techniques

Course Code: MKTG140

Explore the fundamentals of marketing research, including quantitative and qualitative approaches, through secondary and primary research, research methodologies, sampling and questionnaire design. Gain an overview of various marketing analytics platforms to become familiar with accessing and analyzing secondary data from platforms such as Vividate, comScore and SAS as well as an understanding of Google analytics. Participants must have experience using Microsoft Excel. A background in marketing and finance math is recommended.

Delivery
  • Ontario Learn
Offered at:

Choose a course date

45 hours

Location:

Ontario Learn

$388.15

45 hours

Location:

Ontario Learn

$388.15

Course Materials

Some courses require additional textbooks and/or materials. Please visit your campus store in-person or online:

Continuing Education & Corporate Training Office

(705) 749-5530 ext. 1502
1-888-269-6929

coned@flemingcollege.ca

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