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Marketing 2

Enrol in Marketing 2

Course Code: MKTG058

Marketing 2 is the second course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: price strategy and management; distribution management; marketing communications; and emerging directions in marketing. The first three segments of Marketing 2 provides coverage of the remaining components of the marketing mix that was introduced in Marketing 1. Pre-requisite: Marketing 1

Some courses require additional textbooks and/or materials. Please visit your campus bookstore in-person or online: Peterborough Bookstore or Lindsay Bookstore.


Take this course through Ontario Learn

Section: 01OL

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