Retail Management 1

Course Code: MGMT104

Discover a managerial, practical approach to dealing with issues faced by the retail business owner, manager, or employee. Topics include the complex nature of the retail industry, retail strategies, the competitive behaviour of retail institutions, the buying behaviour of consumers, store and merchandise design, and retail location management issues. Emphasis will be on the application of retailing strategies and concepts to practical case problems. Participants must have prior knowledge of marketing concepts.