Personal Selling

Course Code: BUSN289

This course is designed to provide students with an introduction to the sales process and is intended to help students develop their selling, communication, and negotiation skills in order to be successful in a sales career. Topics presented include: the steps in the selling process, ethical issues in selling, the importance of the sales function, and integrating technology in the sales process. Students will also learn how to develop negotiation skills, establish successful customer relationships, and develop winning communication skills in a variety of presentation situations.