This comprehensive certificate provides the techniques and skills required by not-for-profit managers, employees and volunteers to implement a wide variety of fundraising strategies and campaigns. The core courses provide training related to all aspects of successful fundraising, including recognizing opportunities, managing events, communicating with volunteers, donors and the media, as well as marketing and financial planning. The electives provide valuable management and leadership skills specific to fundraising.
This certificate provides well-rounded training for entry level employees as well as managers in the not-for-profit sector. Volunteers, including board members and those involved directly in fundraising, will benefit from this training with an enhanced understanding of the many strategies and processes. This certificate also offers an excellent professional development opportunity for fundraising professionals, who are looking to update or refresh their skills.
You could find a satisfying position as an employee, manager or board member in the areas of:
Program requirements: basic Windows computer and Internet skills (managing files and folders, keyboarding, email and Internet searches).
Details and registration below
Gain an overview of the principles, ethics, and practices of professional fundraising and examine the thought and preparation required before an organization can engage in successful fundraising. Examine the evolution of fundraising in North America, the role of the voluntary sector and the changing nature of a fundraising professional's role. You will also analyze the needs of an organization to determine the best fundraising approaches.
Discover how to develop realistic marketing, communication, public relations and financial plans that reflect the budgetary, accountability and transparency obligations of an organization. You will also explore how to inspire general public interest and establish trust in an organization's brand.
Examine the organization of special events as a fundraising technique: tasks and responsibilities, working with committees, creative development, scheduling, budgeting, strategies for maximizing profits, corporate partnerships, and grant seeking.
The funding relationship between the charitable sector, corporations and individual donors is integral to fundraising. Learn the needs and motivations of donors (corporations or individuals) and the key to sustaining long-term partnerships with the non-profit sector. Identify, analyze and rate potential prospects and prepare a solicitation approach accordingly.
Learn how to develop a compelling case for support, attract the best leadership potential, develop donor prospects and prepare a plan of action. Study management and financial strategies to effectively control the fundraising process of campaigns. Explore the practical implementation of fundraising strategies required to manage information from a campaign such as processing gifts and dealing with information flow and technology.
Apply the concepts learned in the Fundraising Management program through a series of reports. In collaboration with a non-profit organization, you will analyze existing fundraising practices and make recommendations for enhancements. Acting as a member of a Board of Directors, you will provide ongoing feedback to colleagues and help to critique the final report. This course should be taken last in the Fundraising Management Certificate.
Learn the fundamental principles of project management including: project initiating, project definition, creating the Work Breakdown Structure, estimating effort, budgeting, scheduling using Gantt charts and network diagrams, risk management, controlling resources, quality assurance, auditing and closing.
Consideration of development of modern management: organizational theory: process of planning, organizing, directing, controlling, communications, behavioural strategies and techniques, ethical and social responsibilities in the practice of management, and an overview of human relations.
Examine the skills and abilities needed to lead a team-based organization. Understand the competencies, tools and techniques that focus on group dynamics rather than solely on individual performance. Learn how to mobilize participation, build consensus, and enable individuals to maximize their team's ability to achieve results.