Introduction to Fundraising

Introduction to Fundraising

Course Code: BUSN128

Gain an overview of the principles, ethics, and practices of professional fundraising and examine the thought and preparation required before an organization can engage in successful fundraising. Examine the evolution of fundraising in North America, the role of the voluntary sector and the changing nature of a fundraising professional's role. You will also analyze the needs of an organization to determine the best fundraising approaches.