Fleming College

Fleming College is pleased to announce the launch of their newly redesigned website, one that is much more than just a fresh, new look.

The new website features a clean visual appearance, simple navigation, and a wealth of information on admissions, programs and courses, student life, news and events, and services at Fleming College. A growing library of Fleming video clips showcases the College’s distinctive programs, campuses, and student success. The site is also built on a new technical platform that allows greater capability, flexibility and capacity for future applications.

“We’ve made a dramatic improvement on the look and navigation of the website,” stated Director of Marketing Drew Van Parys. “A clean and intuitive website is vital to maintain our competitive position and strengthen interest in Fleming’s unique academic programs.”

As the college’s most important marketing tool, the website is many people’s first impression of Fleming College.  The new site has over 2,000 pages and averages more that 6,500 visits per day. So far in 2011, the site has had 2,000,000 site visits and almost 5,000,000 page views from users in 199 countries. Over the past two years, traffic has grown approximately 25%.

One of the biggest changes to the website is its tie to social media. As more people connect through online social networks, the need to incorporate links to social media such as Facebook, Twitter, LinkedIn and YouTube became a high priority objective for this project. Social communication tools increase the number of people that Fleming can reach and it is an important aspect that will help the College direct visitors to their site.

The new website was produced entirely in-house by Fleming’s marketing and IT staff. College employees including web developers, graphic designers, marketing consultants, information technology consultants, administrators and support staff all provided design, content and technical input.

“The team excelled at developing and executing this challenging project,” said Van Parys. “Their innovative ideas and solutions made this happen. Of course the site will continue to evolve, but I invite everyone to take a look at what our team has accomplished.”

Feedback is welcomed by the College’s web design team, you can send comments to webfeedback@flemingc.on.ca. 

Located in the heart of Central Ontario, Fleming College has campuses in Peterborough, Lindsay, Cobourg and Haliburton. Named for famous Canadian inventor and engineer Sir Sandford Fleming, the college features more than 100 full-time programs in Business and Technology, Continuing Education and Skilled Trades, Environmental and Natural Resource Sciences, Fine Arts, Education, Health and Wellness, and Law, Justice and Community Services. Fleming College has more than 6,000 full-time and 10,000 part-time students and 60,000 alumni.

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For more information:                 
Paula Walton, Communications Officer, (705) 749-5530 x 1370 or paulaw@flemingc.on.ca