Ted Dyment

Ted Dyment founded his first marketing company over a quarter century ago, eventually working on campaigns as diverse as Business Depot/Staples, Sears, National Grocers, and Beaver Lumber. In addition to a focus on graphic design, Ted specialized in programming the customized databases used to crunch campaign metrics, an interest in data management that that gave him unique capabilities with SEM/SEO and Google AdWords work. By 2010, Ted's current company, AlterMedia, was planning and executing Google AdWords campaigns with budgets totalling well over $1 million. Any entrepreneur operating a business in 2011 needs to understand how to "be found" by customers searching the web, rare knowledge that Ted teaches with enthusiasm, humour and special insight.