Fleming College

Customer Relationship Management and Selling

Course Code: BUSN204

Gain the essential skills required to be a sales professional in a Business-to-Business (B2B) environment. Explore computer and communication technologies as they apply to business-to-business selling and the use of customer relationship management (CRM) and web selling. You will create a detailed step-by-step sale simulation of a product or service using a consultative approach and creating a win-win environment for both the prospect and the seller delivered via YouTube.