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Alzheimer’s Society Launches Campaign Created by Fleming College Students


Peterborough, ON (January 18, 2024) – The Alzheimer Society of Peterborough, Kawartha Lakes, Northumberland and Haliburton has launched an anti-stigma awareness campaign created by students in Fleming’s Graphic Design-Visual Communication (GDV) program.

Each year, fifth semester GDV students are tasked with creating a campaign for an organization from the non-profit sector. This task gives students some hands-on experience in building and executing a project with a real client.

In June the Alzheimer Society announced that it would be using the concepts and components created by one student group in a real-world campaign that would stretch across the Peterborough region.

“Be the Missing Piece” launched January 17, 2024, during Alzheimer’s Awareness Month. This campaign aims to reduce the stigma around dementia by drawing attention to the language we use without thinking, which can be rude, dismissive, and hurtful.

You can find more about the campaign here.

About Fleming College
Fleming College respectfully acknowledges that we are situated on Michi Saagiig Anishinaabeg lands and territory. Located in the heart of Central Ontario, Fleming College has campus locations in Peterborough, Lindsay, Cobourg and Haliburton. Named for famous Canadian inventor and engineer Sir Sandford Fleming, the college features more than 100 full-time programs in Arts and Heritage, Business, Environmental and Natural Resource Sciences, General Arts and Sciences, Health and Wellness, Justice and Community Development, Skilled Trades and Technology, and Continuing Education. Fleming College has more than 6,800 full-time and 10,000 part-time students, and 80,000 alumni.

For media enquiries, please contact:
Sarah Deeth
Communications Officer
705-749-5530 ext. 1161

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