Ontario College Diploma in Tourism Curriculum
Formerly named: Tourism and Travel
Accepting Applications for September 2022
Vocational Learning Outcomes
- Support an industry and workplace service culture by adopting a positive attitude and professional decorum, accommodating diverse and special needs, and contributing as a team member.
- Deliver customer service and solutions that anticipate, meet and/or exceed individual expectations, as well as organizational expectations, standards and objectives.
- Use marketing concepts, market research, social networks, sales strategies, relationship management skills and product knowledge to promote and sell tourism products, services and customer experiences.
- Apply business principles as well as basic accounting, budgeting, financial and administration skills to support the effective management and operation of a variety of organizations delivering tourism products and services.
- Comply with relevant organization and workplace systems, processes, policies, standards, legal obligations and regulations, and apply risk management principles, to support and maintain efficient, safe, secure, accessible and healthy tourism operations.
- Use appropriate technologies to enhance the quality and delivery of tourism products, services and customer experiences, to measure the effectiveness of tourism operations and to participate in tourism development.
- Keep current with tourism trends and issues, and interdependent relationships in the broader tourism industry* sectors to improve work performance and guide career development.
- Use leadership, teamwork, conflict and relationship management skills and tools, as well as knowledge of organizational behaviour, employment standards and human rights to contribute to a positive work environment.
- Respond to issues and dilemmas arising in the delivery of tourism products, services and customer experiences by using and promoting ethical behaviour and best practices of corporate social responsibility and environmental sustainability.
Courses and Descriptions
College Math Foundations is designed to provide students with the essential numeric skills required for success in their program of study. Applications to various industries such as Hospitality, Tourism, Culinary and Sporting Goods Business will be covered. The course begins with a review of arithmetic essentials, then progresses to a study of selected business situations involving mathematics.
Communications I is an introductory course that provides a foundation in college-level communications by teaching students to read critically, write appropriately for a variety of audiences, conduct and cite research, and revise for clarity and correctness. In seminars and labs, students will engage in both independent and collaborative activities, including the development of a digital portfolio designed to help them become more effective communicators in academic and professional environments.
Where can I go? What can I do there? What can I expect? What do I need to know? The answers to these questions, often asked of travel professionals, will be explored in a series of four courses in the Tourism: Global Travel Program. In this, the first of four Destination courses, the students will examine, in depth, the top destinations in North America, specifically Canada and the United States. Emphasis will be placed on the selling of the uniqueness of various destinations and how each might appeal to a variety of consumer types. The destinations' geography, culture, and attractions will combine to form a focus for these courses. In this first of four courses, the students will examine in depth the top destinations in North America, specifically Canada and the United States.
This course explores the nature of business and the skills required of a business professional in an academic and industry context. Through lectures, seminars, assignments and guest speakers, the course will prepare students for a career in the business world by developing their understanding of the major functional areas of business. There will also be a focus on a number of important business trends and topics including Globalization and Corporate & Social Responsibility. Learners will have the opportunity to develop the fundamental skills required for success in their academic and professional careers including effective time management, reading, study and presentation skills.
Through text modules, team activities, guest speakers, research projects, and lectures, this introductory course lays the foundation for other hospitality and tourism program specialization courses. As well, it introduces the learner to a variety of future career possibilities. The course examines the eight tourism industry sectors and their inter-relationships, and also addresses the roles of related government bodies and hospitality and tourism industry associations.
Restricted to Business students.
Students will learn the continuum of conventional to sustainable organizational behaviour. Past and proven theories for individual, team, and organizational success meet at the crossroads of creativity and innovation; the critical elements of high-performance organizations. Students discover their own inner workings and how they can complement others and overcome challenges when working in teams. While exploring concepts of organizational behaviour that include conflict, power, politics, negotiation, culture, management, leadership and risk taking, students are armed with the tools of the OB trade. Students apply the approaches they learn to develop their skills in creativity and innovation which will support their ability to drive organizational change for any future career.
Where can I go? What can I do there? What can I expect? What do I need to know? The answers to these questions, often asked of travel professionals, will be explored in a series of four courses in the Tourism and Travel Program. Emphasis will be placed on the sales and marketing of the uniqueness of various destinations and how each might appeal to a variety of consumer types. The destination geography, culture, and attractions will combine to form a focus for these courses. In this second of four courses, the students will examine in depth the top destinations in Mexico and Central America, South America, and Africa.
One hour a week will be spent with students to prepare them for field placement. Resumes, cover letters, networking skills, and goal setting will assist the students in securing placement. Field placement is a non-paid work experience that provides an opportunity for students enrolled in the Tourism & Global Travel Program to integrate theory and practice in a tourism business environment. The field placement experience enables students to explore their chosen field and apply the knowledge and skills developed in school in a professional environment. This particular field placement course consists of 15 hours of preparation during the term and 100 hours to be completed prior to third semester.
This course is designed to provide an overview of key human resources activities and the related legislation affecting today's workplaces. Topics of study include the strategic role of HRM, legal compliance and valuing diversity, designing and analyzing jobs, human resources planning, recruitment, selection, orientation and training, performance appraisal, compensation, employee benefits & services, labour relations, and occupational health & safety. Participants will also have an opportunity to discuss legal compliance in the areas of human rights, pay/employment equity, employment standards, labour relations, and health & safety. Applied learning opportunities include case study analyses, identification of Human Rights Code violations in the recruitment process, completion of an environmental scan for the purpose of HR planning, development of a job description/specification, evaluation of employer branding techniques through a review of online job boards, critique of a performance appraisal scenario, web-based research pertaining to functional areas of HR, recommending best practices for employee onboarding and development of a wellness program proposal for an industry specific employer. Note: This course has been approved by the Human Resources Professionals Association (HRPA) as a credit toward the Certified Human Resources Professional (CHRP) designation. To qualify to write the Comprehensive Knowledge Exam, it is necessary to attain an overall average of 70 percent in the nine subject areas covered, with no grade of less than 65 percent. Prior to enrollment in this course, it is recommended that learners have attained the learning outcomes of Communications I (COMM201).
This is an introductory course in Marketing designed to provide an awareness and understanding of the role and function of marketing within an individual firm and throughout the total economy. The student is introduced to the principles and techniques of marketing and its various functional areas. The various marketing strategies utilized in product or service planning and development, pricing, distribution and promotion in response to the needs and wants identified in various markets are explored.
This course introduces learners to the fundamental skill sets required to be successful in the operation of a tourism business. Specific skills covered will include time & information management, professional communication practices, as well as basic sales & customer service. Soft skills, including professionalism and interpersonal skills will be reinforced. Students will learn about typical office protocols and procedures (as they apply to a travel operation), the Travel Industry Act, travel insurance, sources of product knowledge, and documentation requirements. Learners will also begin their introduction to the selling of various travel services with a look at tour and cruise products.
In this course students will critically examine issues in diversity. Specifically, students will focus on topics pertaining to inequalities such as race, gender, ethnicity, and sexual orientation, in various social settings. Incorporating social/legal explanations of diversity, students will develop a clear understanding of the impacted groups and learn how to apply possible strategies and practices to their professional and personal lives.
All graduates of diploma programs require general education credits. These courses allow you to explore issues of societal concern by looking at the history, theory and contemporary applications of those issues.
Your program has designated some required general education courses. In addition, you have the opportunity to choose from a list of electives each semester.
Many of these courses and some other general education courses are also available through evening classes, by distance education, or on-line. See our Part-Time Studies Calendar for these opportunities.
You may already possess general education equivalencies from other colleges or universities. Please see the General Education Co-ordinators at the Peterborough and Lindsay locations for possible exemptions.
This course examines two rapidly developing segments of the tourism industry: adventure and ecotourism. Both are attracting increasing numbers of tourists, and generating more and more tourism revenue for suppliers, distributors, and host countries, a trend that is expected to continue well into this century. The course focuses on the nature of these two tourism activities/products, the suppliers of each of these relatively new products, and the kinds of tourists to whom each appeals. It also considers the destinations where much of this product is delivered, particularly with respect to economic, environmental, and cultural impact.
Students will be introduced to basic accounting concepts and the bookkeeping cycle. Using the manual process of systematically analyzing, recording, and reporting financial transactions for an organization, students learn how to maintain accurate financial records as well as procedures for Canadian payroll and sales tax remittances. Financial information must be accurate and presented in a professional manner following best practices so that it can be a reliable measure of a company's performance.
Where can I go? What can I do there? What can I expect? What do I need to know? The answers to these questions, often asked of travel professionals, will be explored in a series of four courses in the Tourism and Travel Program. Emphasis will be placed on the sales and marketing of the uniqueness of various destinations and how each might appeal to a variety of consumer types. The destination geography, culture, and attractions will combine to form a focus for these courses. In this third of four courses, the students will examine in depth the top destinations in Europe
This course is designed to provide students with the fundamentals of digital media marketing, with emphasis on developing social media marketing strategies, planning, implementation and analytics. Students will learn how to apply digital marketing communication tools and strategies into an organization's integrated marketing plan. Course content covers marketing industry best practices on leading social media platforms, goals and strategies, identifying and engaging target audiences, digital brand management, content creation, mobile marketing, and tools for managing and measuring results.
This course identifies and examines the various industry market segments to which hotels and tour operators sell. The focus is on how to analyze an operation's differential advantages. Students develop sales information kits relevant to successfully presenting their operation to potential clients. As well, students develop their selling techniques while creating FAB statements and developing and selling their package plans.
The knowledge and skills developed in the Travel Reservation course will have broad applications in many areas of the tourism industry, including travel agencies, tour operators, airlines, hotel, and car rental agencies. This course embraces the very specific knowledge and skills needed to sell vacation and corporate travel. It focuses on suppliers and their products, as well as the distribution of these products to the consumer. During this course students will develop the necessary skills to interpret and analyze travel documents and sources in order to sell an appropriate product to satisfy clients' needs for air travel, ground transportation (including car rentals and rail travel), and accommodations. Students will develop skills in the Sabre Global Distribution System (GDS) in order to process automated reservations for airlines, car rentals, and hotels.
The essential marketing ingredient that enables any business to remain profitable...CUSTOMER SERVICE. This management course enables the learner to develop and execute customer service strategies that will increase revenues and profits as well as lay the foundation for long term customer relationships. Specifics include understanding what customers and staff expect and how they will likely respond, how to hire and train service employees, leadership for service and methods for evaluating service strategies. Team focus and interaction is expected in this course and the learner will be required to work in teams.
Where can I go? What can I do there? What can I expect? What do I need to know? The answers to these questions, often asked of travel professionals, will be explored in a series of four courses in the Tourism and Travel Program. Emphasis will be placed on the sales and marketing of the uniqueness of various destinations and how each might appeal to a variety of consumer types. The destination geography, culture, and attractions will combine to form a focus for these courses. In this final of four courses, the students will examine in depth the top destinations in Asia and the Middle East, Australia, New Zealand, and Oceania.
Field placement is a non-paid work experience that provides an opportunity for students enrolled in the Tourism & Travel Program to continue integrating theory and practice in a tourism business environment. The field placement experience enables students to explore their chosen field and apply the knowledge and skills developed in school in a professional environment. This particular field placement course consists of 100 hours and it is recommended to be complete during semester four.
This is a 'capstone' course in the travel program that integrates product knowledge and skills from all prior travel courses in order to plan, cost, price, and implement land-based tours.
This course provides the learner an opportunity to examine key influences in the tourism market place. Key trends such as sports tourism, culinary tourism, cultural tourism and the emerging markets such as China will be explored giving the learner an understanding of what will impact tourism in the future. This course provides the learner an opportunity to examine key influences in the tourism market place. Key trends such as sports tourism, culinary tourism, cultural tourism, volunteer tourism and the emerging markets such as China will be explored giving the learner an understanding of what will impact tourism in the future. Explanations of concerns/challenges that have been identified by the tourism industry such as sustainability, global warming and terrorism will be explored. The course will identify and explain the current trends in lifestyles, travel and technology on the tourism sector. Career trends in tourism and hospitality will also be a focus in this class and will assist students with career opportunities.
Choose 1 of:
We live in the age of globalization. Due to many recent events, corporate business is under fire to manage their activities in a culturally sensitive and ethical manner. Moreover, many corporations are learning that it is good business to do good. In this case-based course we will examine various specific ethical dilemmas in the conduct of domestic and international business. We will discuss the structure of the corporation and the various contemporary ethical issues it presents. Finally we shall discuss the best practices of many leading companies to conduct their business in a socially responsible way.
Students will be introduced to event management and learn the fundamental concepts required to successfully execute an event. Event planning from inception to completion with an overview of various event types will be emphasized.
This course is designed to provide students with an opportunity to witness and explore new corners of the globe through a lens of responsible adult learning. Students prepare for their journey by learning about the rigours of commercial travel, researching their destination and specific points of interest, and exploring relevant social justice issues. In addition, students will be directly exposed to the cultural, educational, environmental, economic, political, and social norms at play within the society or societies they visit. Faculty references may be requested.