Business Administration - Marketing

September 2018

Availability: Accepting Applications
Credential: Ontario College Advanced Diploma ( 6 semesters )
Classes begin:
September 04, 2018
Offered at:
Sutherland Campus
Program code:
BAA
Tuition & Ancillary Fees:
Domestic:
$2,513.32 per semester*
International:
$8,161.39 per semester*
* Tuition and fees subject to change.
View curriculum See courses & descriptions
Download page Includes curriculum
Book a tour Visit Fleming & meet faculty

January 2019

Availability: Accepting Applications
Credential: Ontario College Advanced Diploma ( 6 semesters )
Classes begin:
January 07, 2019
Offered at:
Sutherland Campus
Program code:
BAA
Tuition & Ancillary Fees:
Domestic:
$2,337.82 per semester*
International:
$7,993.13 per semester*
* Tuition and fees subject to change.
View curriculum See courses & descriptions
Download page Includes curriculum
Book a tour Visit Fleming & meet faculty
On This Page

The Marketing program provides students with the critical skills to identify business opportunities through researching and  assessing customers, competitors and the overall marketplace.

Program Highlights

The program combines experiential learning opportunities with courses covering all areas of marketing practice and strategy, including:

  • International Marketing
  • Direct/Digital Marketing
  • Marketing research
  • Sales
  • Product management
  • Advertising
  • Promotion
  • Consumer behaviour

Your professors have worked in diverse areas of marketing; they are well-connected and passionate about helping you to succeed in the program, and in launching your career. Because class sizes are small, you'll have lots of personal interaction with faculty and fellow students.

The entire 6th semester is an in-depth Applied Learning Project. Students also have the opportunity to complete the 6th semester at the University of Turku in Finland.

* students starting in January are required to attend classes over the summer semester.

Why Choose Fleming

Fleming's Marketing program focuses on real-life marketing challenges in a globalized world. The program is an applied educational experience. For example, in the classroom you will learn using the latest in business industry simulation software and case studies from the Ivey School of Business as well as other actual company cases. In the 6th semester, Applied Projects course you will take on the role of a marketing consultant for a corporate or non-profit client. Throughout the project you will be guided by a faculty mentor to meet your client's objectives. Through these experiences, you will acquire a broad skill set to make you more qualified and increase your opportunities for employment.

Make your credits count

Already have a degree or diploma? You may be able to transfer credits and learn your diploma in less than three years. Contact the program co-ordinator for more information.

Career Opportunities

Marketing graduates are versatile and go on to careers in marketing, advertising, sales or public relations. Some of these positions include:

  • Sales representative or manager
  • Advertising Agency account executive
  • Customer service representative
  • Marketing research analyst
  • Marketing manager
  • Internet marketing specialist
  • Direct marketing specialist
  • Marketing consultant
  • Advertising analyst

Additional Costs

Approximately $1,000 per year for books and supplies.

Minimum Admission Requirements

Students applying to Business Administration - Marketing must meet the following requirements:

  • OSSD including Gr 12 C English and Gr 11 C Math

OSSD with majority of courses at College (C ) or Open (O) unless otherwise stated.
Grade 12 C courses will be accepted where Gr 11 C course requirements are listed.
Where College level courses are listed, U and M courses will be accepted.
Two Gr 11 courses will be accepted in lieu of a Gr 12 course requirement.

Recommended (but not required for admission)

  • Gr 12 C Math

Mature Students

If you are 19 years of age or older before classes start, and you do not possess an OSSD, you can write the Canadian Adult Achievement Test to assess your eligibility for admission. Additional testing or academic upgrading may be necessary to meet specific course requirements for this program.

Transfer Agreements

You may be able to use credits obtained at Fleming College to continue your postsecondary education in pursuit of a degree. The articulation and credit transfer agreements with our partner institutions are summarized below.

Algoma University

Requirement
  • Minimum 3.0 cumulative GPA
Transfer Credit
  • 60 out of a 120 credit degree;
    Visit ONTransfer.ca for further details

To apply please see the Ontario Universities' Application Centre (OUAC) website.

For more information

Athabasca University

Requirement
  • Successful completion of program
  • Must have completed LGST 369 - Commercial Law or an acceptable equivalent to be eligible for admission to the program
Transfer Credit
  • 75 out of a 120 credit degree;
    Visit articulation agreement for details

To apply contact the institution's Admissions Office

For more information
Requirement
  • Successful completion of program
  • Must have completed LGST 369 - Commercial Law or an acceptable equivalent to be eligible for admission to the program
Transfer Credit
  • 66 out of a 120 credit degree;
    Visit articulation agreement for details

To apply contact the institution's Admissions Office

For more information
Requirement
  • Successful completion of program
  • Must have completed LGST 369 - Commercial Law or an acceptable equivalent to be eligible for admission to the program
Transfer Credit
  • 66 out of a 120 credit degree;
    Visit articulation agreement for details

To apply contact the institution's Admissions Office

For more information
Requirement
  • Successful completion of program
  • Must have completed LGST 369 - Commercial Law or an acceptable equivalent to be eligible for admission to the program
Transfer Credit
  • 66 out of a 120 credit degree;
    Visit articulation agreement for details

To apply contact the institution's Admissions Office

For more information
Requirement
  • Successful completion of program
Transfer Credit
  • 66 out of a 90 credit degree;
    Visit articulation agreement for details

To apply contact the institution's Admissions Office

For more information
Requirement
  • Successful completion of program
  • Must have completed LGST 369 - Commercial Law or an acceptable equivalent to be eligible for admission to the program
Transfer Credit
  • 75 out of a 120 credit degree;
    Visit articulation agreement for details

To apply contact the institution's Admissions Office

For more information
Requirement
  • Successful completion of program
  • Must have completed LGST 369 - Commercial Law or an acceptable equivalent to be eligible for admission to the program
Transfer Credit
  • 66 out of a 90 credit degree;
    Visit articulation agreement for details

To apply contact the institution's Admissions Office

For more information
Requirement
  • Successful completion of program
  • Must have completed LGST 369 - Commercial Law or an acceptable equivalent to be eligible for admission to the program
Transfer Credit
  • 66 out of a 120 credit degree;
    Visit articulation agreement for details

To apply contact the institution's Admissions Office

For more information
Requirement
  • Successful completion of program
  • Must have completed LGST 369 - Commercial Law or an acceptable equivalent to be eligible for admission to the program
Transfer Credit
  • 66 out of a 120 credit degree;
    Visit articulation agreement for details

To apply contact the institution's Admissions Office

For more information
Requirement
  • Successful completion of program
  • Must have completed LGST 369 - Commercial Law or an acceptable equivalent to be eligible for admission to the program
Transfer Credit
  • 66 out of a 120 credit degree;
    Visit articulation agreement for details

To apply contact the institution's Admissions Office

For more information

Fanshawe College

Requirement
  • Minimum 3.0 cumulative GPA
  • Successful completion of Bridging courses
Transfer Credit
  • 6th semester standing in a 8 semester program;
    Visit ONTransfer.ca for further details

To apply please see the Ontario Colleges website.

For more information

Griffith University

Requirement
  • Minimum 65% cumulative average
Transfer Credit
  • Entry into 3rd year studies

To apply please see the KOM Consultants website.

For more information

Institute of Technology Tralee

Requirement
  • Minimum 60% cumulative average
Transfer Credit
  • Entry into4th year studies;
    Visit articulation agreement for details

To apply please see the KOM Consultants website.

For more information

Lakehead University

Requirement
  • Minimum 70% cumulative average
Transfer Credit
  • 10 out of a 15 credit degree;
    Visit ONTransfer.ca for further details

To apply please see the Ontario Universities' Application Centre (OUAC) website.

For more information

Robert Gordon University

Requirement
  • Minimum 3.0 cumulative GPA
  • Suitable reference from a Fleming College program faculty member
  • Where the applicant's first language is not English, satisfactory evidence that the student meets the general English language requirements
  • Must be eligible to obtain the requisite visa to enter the United Kingdom
Transfer Credit
  • Entry into 4th year studies;
    Visit articulation agreement for details

To apply please see the Universities and Colleges Admissions Service (UCAS) website.

For more information

Royal Roads University

Requirement
  • Minimum B cumulative average
Transfer Credit
  • Entry into 3rd year studies;
    Visit articulation agreement for details

To apply contact the institution's Admissions Office

For more information
Requirement
  • Minimum B cumulative average
Transfer Credit
  • Entry into 3rd year studies;
    Visit articulation agreement for details

To apply contact the institution's Admissions Office

For more information

Sheridan College

Requirement
  • Minimum 3.0 cumulative GPA
Transfer Credit
  • 10 out of a 42 course degree;
    Visit ONTransfer.ca for further details

To apply please see the Ontario Colleges website.

For more information
Requirement
  • Minimum 3.0 cumulative GPA
Transfer Credit
  • 10 out of a 42 course degree;
    Visit ONTransfer.ca for further details

To apply please see the Ontario Colleges website.

For more information
Requirement
  • Minimum 3.0 cumulative GPA
Transfer Credit
  • 11 out of a 42 course degree;
    Visit ONTransfer.ca for further details

To apply please see the Ontario Colleges website.

For more information
Requirement
  • Minimum 3.0 cumulative GPA
Transfer Credit
  • 15 out of a 42 course degree;
    Visit ONTransfer.ca for further details

To apply please see the Ontario Colleges website.

For more information
Requirement
  • Minimum 3.0 cumulative GPA
Transfer Credit
  • 13 out of a 42 course degree;
    Visit ONTransfer.ca for further details

To apply please see the Ontario Colleges website.

For more information

Trent University

Requirement
  • Minimum 75% cumulative average
Transfer Credit
  • 10 out of 20 credit degree;
    Visit ONTransfer.ca for further details

To apply please see the Ontario Universities' Application Centre (OUAC) website.

For more information

University of Ontario Institute of Technology

Requirement
  • Minimum mid-70% cumulative average
Transfer Credit
  • 60 out of a 120 credit degree;
    Visit ONTransfer.ca for further details

To apply please see the Ontario Universities' Application Centre (OUAC) website.

For more information

Last Revised: