in Business Administration - Marketing
Our Marketing program is designed to deliver the deep knowledge in strategy, planning and emerging technology to enable students to find their place in this fast-changing, multi-faceted industry.
Program Highlights
You'll discover the best fit for you in the marketing industry through a wide variety of courses and experiential learning opportunities. Areas of study include:
- Digital Marketing
- Advertising
- International Marketing
- Marketing research
- Direct Marketing
- Sales
- Product management
- Entrepreneurship
- Applied Projects
Your professors are here for you. They have extensive experience and connections to the industry contacts looking to hire grads. They will work with you to launch your career, and walk side-by-side with you as you learn and progress through the program.
"I acquired the business and marketing skills to be successful, but I gained so much more - my teachers helped me to realize what I am capable of professionally and supported my personal growth as well."
Zy Miller
"My students are amazing, I am very proud of what they accomplish in their time here."
Russell Turner
Experiential Learning
In the Applied Projects course, you will take on the role of a marketing consultant for a corporate or non-profit client. During this intensive project, you will be guided by a faculty mentor to deliver results that meet your client's objectives. This experience provides you with a broad skill set, including marketing, project management, creative thinking and communication skills; plus the confidence in your abilities that will set you apart as a preferred candidate when you enter the job market.
You will also have the opportunity to complete the 6th semester at the University of Turku in Finland to gain international business and cultural experience.
In the classroom you will learn hands-on, using the latest in business industry simulation software and case studies from the Ivey School of Business as well as other real-world company cases.
* students starting in January are required to attend classes over the summer semester.
Student Success
"I would 110% recommend the Marketing program to a friend, have recommended it to friends, and I will continue to advocate on behalf of the program because I graduated feeling ready for the industry."
Dylan Trepanier
Career Opportunities
Marketing graduates are versatile and our grads have succeeded in their careers in marketing, advertising, and sales. Some of these positions include:
- Advertising account executive
- Digital strategist
- Brand manager
- Sales representative or manager
- Marketing research analyst
- Marketing manager
- Advertising analyst
"At Fleming, I gained a lot of self-confidence and had the support of faculty who helped me find out what I wanted to do."
Ryan Bullock, Vice President, Marketing
Keg Steakhouse + Bar
Make your credits count
Already have a degree or diploma? You may be able to transfer credits, earn your diploma in less than three years, and get the applied marketing experience to start your career.
Contact the program co-ordinator for more information.
AACSB International Membership
Our Business School is a member of AACSB International, a global non-profit association that connects educators, students, and business to create the next generation of great leaders.
Additional Costs
Approximately $1,000 per year for books and supplies.
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