Fleming College begins new era with a brand transformation

Peterborough ON – (June 21, 2021) – Fleming College is turning the page on the past year and beginning a fresh chapter by launching an exciting new brand.

The new brand system embodies the essence of all Fleming campuses, incorporating colours and features from legacy brands while presenting a bold new look under the launch theme “One Brand. One Community. One Fleming.” The guiding principle behind the redesign is the brand statement: Communities that ignite your passion for change.

“Founded in 1967, Fleming College has been built on a legacy of innovation, inclusiveness and community building. We are proud to unveil a new brand that honours our rich heritage while celebrating a bold, future-forward outlook – for the College, our students and the communities we serve – locally and around the world,” said Fleming College President Maureen Adamson.

The new design was crafted through consultation with stakeholders, including staff, alumni, donors, students and community partners. There were also in-depth consultations and conversations with Indigenous partners and the international community. Fleming’s marketing team worked with the Blazing Agency to develop the new platform and resources.

The shield signifies stability, protection and longevity. The lines within the shield form the veins of a leaf, symbolizing sustainability and the natural beauty of Fleming campuses, and respectfully acknowledging that the College is situated on Michi Saagiig lands and the traditional territory covered by the Williams Treaties. In the largest portion of the shield, the lines come together showcasing the prominent letter “F”. With contemporary colours that represent each of the campuses and the natural beauty surrounding them, the new brand reflects Fleming’s commitment to providing the foundation for student and community growth.

The new brand strategy positions Fleming well to embrace the lessons and innovation from the past year and build on more than five decades of academic excellence to create a future where we are stronger together as: One Brand. One Community. One Fleming.

Watch the brand story and learn more about the process here.

About Fleming College
Fleming College respectfully acknowledges that we are situated on Michi Saagiig Anishinaabeg lands and territory. Located in the heart of Central Ontario, Fleming College has campus locations in Peterborough, Lindsay, Cobourg and Haliburton. Named for famous Canadian inventor and engineer Sir Sandford Fleming, the college features more than 100 full-time programs in Arts and Heritage, Business, Environmental and Natural Resource Sciences, General Arts and Sciences, Health and Wellness, Justice and Community Development, Skilled Trades and Technology, and Continuing Education. Fleming College has more than 6,800 full-time and 10,000 part-time students, and 80,000 alumni.

For more information, please contact:
Amar Shah
Communications Officer 
705.749.5530 x 1370

Sutherland Campus
599 Brealey Dr. Peterborough ON K9J 7B1
Ph: (705) 749-5530
Frost Campus
200 Albert St. S., Box 8000 Lindsay ON K9V 5E6
Ph: (705) 324-9144
Haliburton Campus
P.O. Box 839 Haliburton ON K0M 1S0
Ph: (705) 457-1680

Web: flemingcollege.ca
Facebook: facebook.com/flemingcollege
Twitter & Instagram: @FlemingCollege