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Writing for Sales Material

Enrol in Writing for Sales Material

Course Code: COMM088

Examine the craft of persuasive writing as it applies to sales letters and promotional material. Learn to analyze the logical and rhetorical structure of effective sales material and to apply similar strategies to your own persuasive writing project. The media's use of literary techniques such as allusion and irony are examined. Practice the use of such techniques in persuading target audiences.

Some courses require additional textbooks and/or materials. Please visit your campus bookstore in-person or online: Peterborough Bookstore or Lindsay Bookstore.


Take this course through Ontario Learn

Section: 01OL

Last Revised: