Digital Marketing Management - Fundamentals
Enrol in Digital Marketing Management - Fundamentals
Course Code: MKTG049
Discover how traditional marketing principles are delivered on a digital platform, the Internet. Topics include the changing power focus from the company to the consumer; how marketing environments affect the digital platform; the importance of consumer behaviour and how segmentation, target marketing and positioning are executed. Explore the unique dimensions of product, price, place and promotion on the Internet. Use online resources and to develop a digital marketing plan. Gain the principles and practical skills needed to participate in the fast-evolving area of digital marketing.
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