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Digital Marketing Management - Fundamentals

Enrol in Digital Marketing Management - Fundamentals

Course Code: MKTG049

Discover how traditional marketing principles are delivered on a digital platform, the Internet. Topics include the changing power focus from the company to the consumer; how marketing environments affect the digital platform; the importance of consumer behaviour and how segmentation, target marketing and positioning are executed. Explore the unique dimensions of product, price, place and promotion on the Internet. Use online resources and to develop a digital marketing plan. Gain the principles and practical skills needed to participate in the fast-evolving area of digital marketing.

Some courses require additional textbooks and/or materials. Please visit your campus bookstore in-person or online: Peterborough Bookstore or Lindsay Bookstore.


Take this course through Ontario Learn

Section: 01OL

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