Enrol in Digital Marketing Management - Fundamentals
Course Code: MKTG049
Learn how to develop and implement digital marketing strategies in business and consumer markets. Explore a variety of strategic and creative marketing principles including email marketing, search, design, content, and measurement. Through student collaboration, research, and discussions you will assess how a Business to Consumer (B2C) business utilizes digital strategies to acquire, convert, retain, and add value for their customers. As part of this course you will develop a digital marketing plan for a business.