Business Administration - Marketing
Courses & Descriptions

Courses

Semester 1

  • Business Essentials - A Survival Course ORGB0003

    Units/ Hours: 45

    This course will explore the nature of business and the role of the individual within the business context. The course will help to prepare the student for the world of business by developing an understanding of the major functional aspects of a successful business. The course will also focus on a number of important business trends that will continue to affect business into the future. These include the growth and influence of international business, the role of ethics and social responsibility in business decisions, the significance of small business, the growth of the service sector, and the influence of technology on business activities.

  • College Communications for Business and Hospitality Professionals COMM0078

    Units/ Hours: 37

    This first semester course will introduce students to the essential communication skills required to be successful in their chosen post-secondary program. These skills include reading, writing, speaking, listening and critical thinking. Through a series of written assignments, in-class discussions based on readings, and lab activities, students will improve their overall communication skills. Students of COMM78 will engage in a series of activities and assignments designed to provide the essential language skills required for academic success.

  • Introductory Accounting ACCT0072

    Units/ Hours: 45

    Gain a solid foundation of theory and practice of accounting and prepare for more advanced studies in the field. This course, combined with Accounting II, if you achieve an average of 70% or greater in both courses, will qualify you for an exemption from the Certified General Accountants course Financial Accounting I (FAI).

  • Introductory Computing COMP0345

    Units/ Hours: 45

    Working in the Windows environment, this computer course introduces you to computer basics (computer terminology, e-mail, file management) and the application and use of word processing, spreadsheet, and presentation software using Microsoft Office. Through the extensive use of hands-on activities, you will gain sufficient knowledge and experience to make productive use of computers as a tool in both college and workplace environments.

  • Marketing MKTG0014

    Units/ Hours: 45

    This is an introductory course in Marketing designed to provide an awareness and understanding of the role and function of marketing within an individual firm and throughout the total economy. The student is introduced to the principles and techniques of marketing and its various functional areas. The various marketing strategies utilized in product or service planning and development, pricing, distribution and promotion in response to the needs and wants identified in various markets are explored.

  • Math Fundamentals for Business Studies MATH0011

    Units/ Hours: 45

    The Math Fundamentals for Business Studies course was designed to be an integral portion of all programs offered by the School of Business at Sir Sandford Fleming College. This course is a one-semester study of the mathematics applicable to the business and financial community. Math Fundamentals for Business Studies places the significance of mathematics as a problem solving and decision making tool. Topics covered: manipulation of business formulae, break-even analysis, monetary conversion, mathematics of buying and selling, simple, compound interest and annuities.

Semester 2

  • Cash and Investment Decisions MGMT0159

    Units/ Hours: 45

    This course offers business students a basic understanding of how the activities of an organization are reflected in its financial statements. The student is then required to apply that basic understanding of concepts along with analytical techniques to reach financial decisions in an organization. Practical applications of financial concepts to the operation of an organization are emphasized. Topics covered include cash flows and the cash flow statement, working capital management, financial statement analysis, and the capital budgeting process. Project costing and evaluation and the concept of quality earnings will also be included in the topics covered.

  • Communicating at Work for Business and Hospitality Professionals COMM0148

    Units/ Hours: 45

    Successful communicators use knowledge, skills and strategies to create effective messages for a range of audiences and delivery channels. This course emphasizes critical thinking and problem-solving to meet communication challenges in today's workplace. Students will refine business writing, communication skills and presentation techniques through a variety of assignments, assessments and hands-on practice.

  • Human Resources Administration MGMT0007

    Units/ Hours: 45

    This course is designed to provide an overview of key human resources activities and the related legislation affecting today's workplaces. Topics of study include the strategic role of HRM, legal compliance and valuing diversity, designing and analyzing jobs, human resources planning, recruitment, selection, orientation and training, performance appraisal, compensation, employee benefits & services, labour relations, and occupational health & safety. Participants will also have an opportunity to discuss legal compliance in the areas of human rights, pay/employment equity, employment standards, labour relations, and health & safety. Applied learning opportunities include case study analyses, identification of Human Rights Code violations on an employment application form, development of a job description/specification and a recruitment ad, critique of managerial performance on videotape, web-based research pertaining to employment practices, and completion of a journal article summary and explanation of its relationship to the course material. Note: This course has been approved by the Human Resources Professionals Association (HRPA) as a credit in the Canadian Council of Human Resources Associations' (CCHRA's) national certification program. To qualify to write the National Knowledge Exam, it is necessary to attain an overall average of 70 percent in the nine subjects covered, with no grade of less than 65 percent. Prior to enrollment in this course, it is recommended that learners have attained the learning outcomes of Communications for Business (COMM78).

  • International Trade INTL0004

    Units/ Hours: 45

    This course provides students with an overview and understanding of international trade, its history, process, and current applications.

  • Operations Management BUSN0020

    Units/ Hours: 45

    This course is designed to give students an understanding of the functions of business operations. Students develop an understanding of the important factors and some of the analytical tools that can be used to improve productivity and customer service. Emphasis is placed on the cost benefit relationship.

  • Developing Effective Teams ORGB0013

    Units/ Hours: 45

    Teams are a critical component of our personal, educational, organizational and societal lives. Successful teams don't just happen. This course teaches the formula for team success. Students will use effective tools and strategies to help any team become high performing which will better prepare students to achieve successful team membership in voluntary, public or private organizations.

Semester 3

  • Effective Sales Techniques MKTG0008

    Units/ Hours: 45

    This course demonstrates to students the vital role of sales in the business world. Without an effective sales effort, businesses perish. Similarly, without a well-planned, professional, and deliberate sales approach, graduates will not achieve appropriate employment situations. Students will examine their current level of self-presentation and work toward enhancing their image through practical, applied course work.

    Pre-Requisites
  • International Business BUSN0011

    Units/ Hours: 45

    This is a survey course in international business. It provides students with the understanding of the functions, responsibilities, advantages, problems, and operations of international corporations in a global marketplace.

  • Presentations and Creativity MKTG0107

    Units/ Hours: 45

    The ability to develop creative ideas and present them appropriately to managers and clients is vital to a successful career in business. In this course, students will develop creative thinking techniques for use in problem solving and improve their presentation skills as individuals and as members of a creative team. Students will learn to recognize a number of different types of presentations and to develop the skills to prepare and deliver them with excellence.

  • Macroeconomics BUSN0013

    Units/ Hours: 45

    Macroeconomics is the study of the overall performance of the economy. Fluctuations in the level of national output, incomes, prices and employment are analyzed along with government policies to control these fluctuations.

  • General Education Elective

    Course Number: GENED

    All graduates of diploma programs require general education credits. These courses allow you to explore issues of societal concern by looking at the history, theory and contemporary applications of those issues.

    Your program has designated some required general education courses. In addition, you have the opportunity to choose from a list of electives each semester.

    Many of these courses and some other general education courses are also available through evening classes, by distance education, or on-line. See our Part-Time Studies Calendar for these opportunities.

    You may already possess general education equivalencies from other colleges or universities. Please see the General Education Co-ordinators at the Peterborough and Lindsay locations for possible exemptions.

    See this page for a list of approved General Education Courses at Fleming College.

  • Choose ONE of:
    Consumer Behaviour MKTG0005

    Units/ Hours: 45

    This course focuses on the significance of an analysis of the consumer in many dimensions and the marketing implications of those findings. Studying the sociology and psychology of the buying process will enable students to understand better their role as business leaders, whether working in large or independent organizations. The exchange of goods and services is the basis of our economy, and understanding the needs and wants of our customers helps us to be more effective in carrying out our tasks.

    Contemporary Management Skills ORGB0007

    Units/ Hours: 45

    In this course, both theoretical and practical fundamentals of managerial work are explored and experienced. Through self-assessments, skills workshops, discussions, and lectures, students will learn management competencies in interpersonal and leadership strategies, the dynamics of power and innovation, as well as organizational strategies to enhance performance and productivity.

    New Ventures BUSN0061

    Units/ Hours: 45

    This course is designed to develop an understanding of planning the start-up of a business, its ongoing management and strategies for growth. Students learn about the legal forms of business ownership, the importance of financial analysis as a success indicator for the business and appropriate marketing tactics for promoting small business. The student will develop an actual business plan for their own business idea.

    Spanish I LANG0011

    Units/ Hours: 45

    Spanish I is a beginner course designed for those individuals who have little or no knowledge of Spanish. This course is an introduction to understanding, speaking, reading, and writing in the language, and is ideal for those who intend to travel or plan to pursue further language studies.

Semester 4

  • Corporate Social Responsibility: Ethical Conduct of Business MGMT0066

    Units/ Hours: 45

    We live in the age of globalization. Due to many recent events, corporate business is under fire to manage their activities in a culturally sensitive and ethical manner. Moreover, many corporations are learning that it is good business to do good. In this case-based course we will examine various specific ethical dilemmas in the conduct of domestic and international business. We will discuss the structure of the corporation and the various contemporary ethical issues it presents. Finally we shall discuss the best practices of many leading companies to conduct their business in a socially responsible way.

  • Internet/Direct Marketing MKTG0012

    Units/ Hours: 45

    This course will study the impact of Internet/Direct on Marketing. Starting from a general strategic framework, we will focus in on how a company's existing marketing mix will be changed or complemented through the use of interactive technology.

  • Marketing Communications MKTG0017

    Units/ Hours: 45

    This course is designed to introduce the student to the marketing communications process and the role of the marketing communications mix as they apply to the marketing of goods and services.

    Pre-Requisites
  • Microeconomics BUSN0018

    Units/ Hours: 45

    This course provides an introduction to the economic behaviour of consumers and firms in the marketplace. Microeconomics studies the way that individual markets work and how regulations and taxes affect trade, consumers, and producers.

  • Choose ONE of:
    Business Statistics and Quantitative Methods MATH0046

    Units/ Hours: 45

    The understanding and application of basic statistical analysis to business related problems will be examined. The calculation and interpretation of statistical measures will be thoroughly covered. Once the basic measures are mastered, probability and probability distributions will be discussed. Statistical measures, data collection and probability distributions will be brought together to perform statistical inference with confidence intervals and hypothesis testing. Then, simple linear regression will be developed. The calculation and interpretation of statistical measures will be learned within a format of class time practice, specific course assignments and use of the Excel? computer spreadsheet.

    Enterprise Resource Planning MGMT0139

    Units/ Hours: 45

    This course will provide students with an overview of an Enterprise Resource Planning system using SAP software in a functionally operating, technology enabled data base. Lessons will emphasize exposing students to the entire enterprise including: sales, marketing, accounting, purchasing, operations and human resources. Participants will operate a virtual company while using the various SAP application modules.

    Market Assessment and Export Management MKTG0108

    Units/ Hours: 45

    This course is designed to teach the learner how to research and plan the export of existing products to foreign markets all over the world. This course focuses on the research, decision and planning stages, while International Marketing focuses on the process of executing the tactical components of the international marketing plan. In Market Assessment and Export Management the student will learn how to find information regarding foreign markets, create country and market profiles, plan market entry, find financing, understand how to ready a product for exporting, and complete the appropriate documentation.

    Retail Essentials MKTG0027

    Units/ Hours: 45

    This course is designed to give the student an overview of the Canadian retail industry as well as retail in general. Topics will include positioning strategy for the market place, fundamentals of management planning and the growing business of Franchising. Students will look at setting buying budgets, sourcing product, buying and merchandising, and other associated strategies.

    Spanish II LANG0012

    Units/ Hours: 45

    Spanish II will complete your familiarity with aspects of basic Spanish leading to a basic proficiency level necessary for a non-intensive language situation.

    Training and Development MGMT0018

    Units/ Hours: 45

    This course is based on the premise that people are the most valuable resource of the organization. One of the mandates of the Human Resources Department is to develop and administer policies, practices and procedures that will provide for the effective training and development of employees to ensure that the organization achieves its goals and objectives and that employees fulfill their maximum career potential. This course will provide participants with skills in the areas of assessing staff training needs, designing and administering staff training and development programs, as well as evaluating the effectiveness of such programs. Note: This course has been approved by the Human Resources Professionals Association (HRPA) as a credit in the Canadian Council of Human Resources Associations' (CCHRA's) national certification program. To qualify to write the National Knowledge Exam, it is necessary to attain an overall average of 70 percent in the nine subjects covered, with no grade of less than 65 percent. Note: Prior to enrolment in this course, it is recommended that participants have attained the learning outcomes of Human Resources Administration (MGMT 7) and Communications - Report Writing (COMM 6).

Semester 5

  • Communications - Report Writing COMM0006

    Units/ Hours: 45

    In this course, you will learn how to plan, organize, illustrate, edit, and present written and oral material in both an informational and analytical style to businesses, service and technological industries, and government agencies.

  • Design and Layout MKTG0007

    Units/ Hours: 45

    This course is designed to give students an understanding of the design and layout process as it applies to print and print media. Students develop an understanding of the important factors behind good design and the process leading up to final film and print production. Emphasis is placed on developing communications skills relating to clients, suppliers and creative support personnel as it applies to the design process.

    Pre-Requisites
  • Marketing Plans MKTG0019

    Units/ Hours: 45

    Students that are about to graduate with a diploma in Marketing are required to have the skills to develop a 'Marketing Plan' for a business application. This course will require the students to identify a company that they can work with and develop an actual marketing plan that can be executed in the business environment. The student will be able to capitalize on knowledge they have acquired from previous marketing courses such as Market Research, Marketing Communications and Product Management in the development and presentation of a sound marketing plan.

  • Marketing Research MKTG0020

    Units/ Hours: 45

    This course provides an introduction to marketing research from a managerial point of view. Emphasis will be placed on the information needs of both the consumer and the marketing manager. A research project (define a problem, design a questionnaire, analyze data, and write a report) will provide a practical learning experience for students.

    Pre-Requisites
  • Choose ONE of:
    International Marketing MKTG0011

    Units/ Hours: 45

    This course is designed to introduce students to the complexity of marketing products & services to international markets. It takes a managerial approach to analyzing and assessing marketing in today's complex, rapidly changing international business environment. Students will gain a fundamental knowledge of marketing strategies as well as the major tactics used by global marketers to facilitate the management of their international marketing plans.

    Spanish/English for Business LANG0015

    Units/ Hours: 45

    This unique course is designed for Mexican and Canadian students studying International Trade. English and Spanish-speaking students will share experiences and skills in this bilingual environment which will prepare them for work in the International Business and Trade context. English or Spanish speaking skills, reading and writing skills, and cross-cultural communications skills will be developed in this dynamic course.

Semester 6

  • Applied Project (BAA) APST0098

    Units/ Hours: 350

    Within the setting of the Fleming Applied Agency, this course provides experiential learning opportunities for the student and will focus on actual project consulting opportunities with local, regional and international businesses and organizations. In keeping with current industry practices, students are organized into Client Teams and are assigned projects that are approved by the supervising faculty and the client. Teams follow the Agency protocols in order to complete the agreed deliverables within the 15 week semester.

Copyright © 2012 Sir Sandford Fleming College. All Rights Reserved.
599 Brealey Drive, Peterborough, Ontario, K9J 7B1, Canada 705-749-5530