Business Administration - Marketing

The Marketing program provides students with the critical skills to identify business opportunities through researching and  assessing customers, competitors and the overall marketplace.

Peterborough

Winter 2015
Program Status: Accepting Applications
Program Code: BAA
Location: Peterborough
Coordinator: Russell Turner Email
Credential: Ontario College Advanced Diploma
Start Dates: January 12, 2015
Tuition Fees: $1,893.09 per semester*
* Tuition and fees subject to change.
Fall 2015
Program Status: Accepting Applications
Program Code: BAA
Location: Peterborough
Coordinator: Russell Turner Email
Credential: Ontario College Advanced Diploma
Start Dates: September 08, 2015
Tuition Fees: $1,951.09 per semester*
* Tuition and fees subject to change.

Program Highlights

The program combines experiential learning opportunities with courses covering  all areas of marketing practice and strategy, including:

  • International Marketing
  • Direct/Digital Marketing
  • Marketing research
  • Sales
  • Product management
  • Advertising
  • Promotion
  • Consumer behaviour

Your professors have worked in diverse areas of marketing; they are well-connected and passionate about helping you to succeed in the program, and in launching your career. Because class sizes are small, you'll have lots of personal interaction with faculty and fellow students.

The entire 6th semester is an in-depth Applied Learning Project. Students also have the opportunity to complete the 6th semester at Universidad del Valle de Mexico near Mexico City or at the University of Turku in Finland.

Why Choose Fleming

Fleming's Marketing program focuses on real-life marketing challenges in a globalized world. The program is an applied educational experience. For example, in the classroom you will learn using the latest in business industry simulation software and case studies from the Ivey School of Business as well as other actual company cases. In the 6th semester, Applied Projects course you will take on the role of a marketing consultant for a corporate or non-profit client. Throughout the project you will be guided by a faculty mentor to meet your client's objectives. Through these experiences, you will acquire a broad skill set to make you more qualified and increase your opportunities for employment.

 

Marketing students can choose to participate in The Fleming International Learning Experience. this unique learning opportunity features a three-week trip to various cultural, political and historical sites, as well as businesses in different parts of the world. The F.I.L.E trip is more than a College credit course, it's a life-changing experience. Students will travel to Europe in 2014 and to China in 2015.

Make your credits count

Already have a degree or diploma? You may be able to transfer credits and learn your diploma in less than three years. Contact the program co-ordinator for more information.

Career Opportunities

Marketing graduates are versatile and go on to careers in marketing,  advertising, sales or public relations. Some of these positions include:

  • Sales representative or manager
  • Advertising Agency account executive
  • Customer service representative
  • Marketing research analyst
  • Marketing manager
  • Internet marketing specialist
  • Direct marketing specialist
  • Marketing consultant
  • Advertising analyst

Minimum Admission Requirements

 OSSD with the majority of credits at the College (C) and Open (O) level, including:

  • 2 College (C) English courses (Grade 11 or Grade 12)
  • 1 College (C) Math course (Grade 11) 

When (C) is the minimum course level for admission, (U) or (U/C) courses are also accepted.

Recommended (but not required for admission):

  • Grade 12 College (C) Math

Mature Students

If you are 19 years of age or older before classes start, and you do not possess an OSSD, you can write the Canadian Adult Achievement Test to assess your eligibility for admission. Additional testing or academic upgrading may be necessary to meet specific course requirements for this program.


NOTE: students starting in January are required to attend classes over the summer semester.

Additional Costs

Approximately $1,000 per year for books and supplies.

 

Transfer Agreements

For more information see the Pathways to University page.

Every attempt is made to ensure the accuracy of the information on our website and in our publications. The College reserves the right to modify or cancel any course, program, fee, timetable, or campus location at any time.

Copyright © 2014 Sir Sandford Fleming College. All Rights Reserved.

Fleming College
599 Brealey Drive K9J 7B1 Peterborough, Ontario,
(705) 749-5530