Marketing Channels
Course Number: MKTG 109

This course will focus on the effective design and management of marketing channels: the management of relationships within and among organizations that are linked together in a distribution system. The various participants in a channel of distribution and approaches to optimize the relationship with various different channel members will be explored. It is now common for firms to go to market via multiple channels, which presents challenges in managing multiple channel partners. We will look at how these firms achieve cooperation and coordination as well as manage conflict and low performance. The role and objectives of supply chain management and its effect on distribution, supply, and customer value and satisfaction will also be investigated.


Some courses require additional textbooks and/or materials. Please visit your campus bookstore in-person or online: Peterborough Bookstore or Lindsay Bookstore.

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